Privacy built into the platform
Choices Ahead helps you compare healthcare options and request provider information. We collect only what we need to operate the platform, and we share your information with providers only when you request to be contacted. In some cases, this sharing may be considered a sale of personal information under certain privacy laws.
Last updated: January 2026
Summary
You control when your contact info is shared
You can browse guides and provider profiles without submitting personal information. We share your contact details only when you submit an inquiry or request provider contact.
We may sell or share your information when you request provider contact
If you submit a provider inquiry, we send your contact details and request information to the provider you selected and, in some cases, to other providers or partners that may be a fit. This may be considered a sale or sharing of personal information under certain privacy laws because we may receive compensation for referrals. We do not sell your information to unrelated data brokers.
We do not store medical records
Choices Ahead is not a medical provider. We do not receive or store medical records from doctors, hospitals, or insurers. Do not submit sensitive medical details through our forms.
What we collect
Contact details you submit
Name, email, phone number, state, and any details you include when you request information or ask to be contacted.
Match tool inputs
Answers you provide to receive comparisons and guidance, such as household size, general budget range, state, and preferences.
Usage and device data
Basic analytics such as page views, clicks, device type, browser, and approximate location based on IP address. This helps improve performance and reduce abuse.
We do not offer user accounts at this time.
How we use information
To provide recommendations and comparisons
We use match tool inputs to generate comparisons, guidance, and content aligned to your needs.
To connect you with providers
If you request information or submit an inquiry, we share the information you provide so providers can contact you and respond.
To improve performance and prevent abuse
We use analytics and security signals to improve usability, detect spam, prevent fraud, and keep the site stable.
Provider sharing and consent
What we share when you submit an inquiry
This may include your name, email, phone number, state, and the information you submit in the inquiry form. It may also include match tool summary data that helps providers respond, such as household size, general budget range, and preference signals. Do not submit medical records, diagnoses, test results, or other sensitive health details.
Who receives it
The provider you selected and, in some cases, other providers or partners that may be a fit. These parties may contact you to respond, provide quotes, or explain membership options.
How you may be contacted
Providers and partners may contact you by email, SMS/text, and phone calls, including with automated technology, where permitted by law. Msg and data rates may apply. You can opt out anytime.
Why this may be considered a sale or sharing
Choices Ahead may receive compensation when you request provider contact or enroll through a referral. Some privacy laws treat this as a sale or sharing of personal information.
If you do not want your information shared with providers, do not submit an inquiry form.
Cookies and analytics
Essential cookies
We may use cookies required for site functionality, security protections, and basic performance.
Analytics
We may use privacy focused analytics to understand what pages are helpful and how the site performs. Analytics may collect IP address, device type, browser, and usage patterns.
If we add additional advertising or tracking tools in the future, we will update this policy and provide choices where required by law.
HIPAA and sensitive health information
Not a covered entity
Choices Ahead is not a healthcare provider and is not a covered entity under HIPAA. We do not receive or store medical records from doctors, hospitals, or insurers.
Do not submit sensitive health data
Do not send medical records, diagnoses, test results, prescriptions, or sensitive health details through our forms or messages. If you include sensitive health details, you do so at your own risk.
Data retention and deletion
Retention
We retain information only as long as needed to operate the platform, provide requested services, comply with legal obligations, or prevent abuse. We may retain deidentified or aggregated data for analytics and platform improvement.
Deletion requests
You may request deletion of information you have provided through our forms. We aim to respond quickly and may need to retain certain records for compliance, fraud prevention, or legitimate business purposes.
Your control
Access and deletion
You can request access to your data or ask for deletion. We aim to honor requests quickly, subject to legal and operational requirements.
Do Not Sell or Share requests
If applicable under your state law, you may request that we do not sell or share your personal information. To submit a request, contact us and include "Do Not Sell or Share" in your message. We will respond as required by applicable law.
Email preferences
If we send updates, you can unsubscribe anytime. If a provider contacts you, you can opt out using their opt out method.